Balmy Brilliance: The Art of Applying Beard Balm (+ Our 3 Favorites)

Alex Cutler

Well hello there bearded brethren! Today we’re diving beard-first into the world of beard balms – or to be more specific, some pro tips on the best way to get it in your beard.

If you’ve ever wondered how to apply beard balm like a pro, you're in the right place.

So, if you’re ready to make your beard the mane attraction, prepare your nimble fingertips, and let’s get balmy.

Doing the Prep Work

As with any fine endeavor, the secret to success lies in the details – and that, of course, encompasses the noble act of preparation.

So, before you set sail and voyage into the heart of the matter, it's vital to set the stage and prime your beard for the grand performance.

Washing and Conditioning

Before diving in, you need to make sure your facial fuzz is nice and clean.

For those who hold their beards in the highest esteem, mere mortal shampoos simply won't suffice.

Treat your whiskered wonder to the luxury it deserves – opt for a bespoke beard wash designed specifically for your facial locks. Don't forget the conditioner to keep those strands smooth and manageable.

Don’t Forget Your Towel

It’s time to dry your beard, and in the words of the great Douglas Adams, we can attest that a towel is, indeed, "the most massively useful thing" an interstellar hitchhiker – or a beard aficionado – could possess.

You’ll want it damp, not sopping wet. Remember, gentleness is the key – you don't want to damage the beard you've been growing with such tender loving care.

Detangle and Comb Your Beard Hairs

With your beard now pristine and dry, tenderly wield your brush to vanquish any knots and tangles lurking within.

Once your facial foliage is transformed from tangled wilderness into a meticulously planned urban landscape, it’s time to get down to the balmy business.

The Step-by-Step Guide on How to Apply Beard Balm

At this pivotal moment, your beard eagerly implores for the sweet embrace of balm. So without further adieu, let’s get it on there with precision and care.

1. Scoop Out the Right Amount

When it comes to scooping out your beard balm, a little dab'll do ya! Start with a pea-sized amount and adjust depending on your beard's length and thickness.

Remember, less is more, and you can always add more if needed.

2. Get it Nice and Warm

Rub the balm between flattened fingers and palms to warm it up. Transform it into a more spreadable texture. If your balm is stubborn, a little extra friction should do the trick.

3. Evenly Apply the Balm

Now for the main event! Massage the balm evenly throughout your beard with a downward motion, starting from your cheeks, and down to the tips. Make sure to get down to the skin.

It's like a luxurious spa treatment for your whiskers – and trust us, they'll definitely thank you later.

4. Brushing and Styling Your Beard

Once you've applied the balm, it's time to comb or brush your beard to distribute the product on your facial hair and style it to your liking.

Start by using downward strokes, and then upwards to increase thickness.

To achieve the desired shape, you need a good brush, so don’t skimp on this essential piece of beard grooming kit.

Tips for Optimal Beard Balm Application

By now your beard is brimming with delight and looks amazing too.

Pause a moment to bask in the glory of your majestic mane, and offer yourself a well-deserved pat on the back for a task expertly executed.

Yet the journey doesn't end here.

Venture forth to unravel more knowledge to really get the most from your balm, and beard.

The Best Time to Apply

The best time to apply beard balm is after a shower when your beard is clean and damp. This allows the balm to lock in moisture and keep your beard looking its best.

If you want to take your routine to the next level, add in a bit of beard oil before applying your balm for the ultimate in facial hair hydration.

Proper Storage and Handling

Much like a solid pint of beer, the temperament of beard balm is influenced primarily by temperature. So, store your balm in a cool, dry place, away from direct sunlight or extreme temperatures. This ensures your balm lasts longer and is always ready for action.

How Often Should You Apply Beard Balm?

Well, it depends on your beard's needs. When applying beard balm, start once a day and adjust as needed to keep your glorious beard feeling soft and looking fine.

As a rule of thumb, if your beard feels overly greasy or looks overly shiny an hour after applying your beard balm, use a little less next time. Beard balm ingredients like shea butter are deeply nourishing, but can sit on your skin if used in large quantities.

Common Issues With Beard Balm

The purpose of beard balm is to provide your facial hair with essential nourishment, helping it stay smooth and well-managed.

However, should you discover that the results fall short of the grandiose vision you had in mind, fear not! These sage tips will have you basking in beardly excellence once again.


Remember that old saying, "too much of a good thing"?

Over-application can make your beard feel greasy and weighed down.

A good rule is to start with a lump the size of your fingernail and adjust as needed. As mentioned before, it doesn’t take a lot to get great results.

Uneven distribution

To avoid patchy application, make sure you comb or brush your beard after applying the balm to distribute it evenly and ensure you’re not falling into any of these grooming traps.

The balm is not melting properly

If despite your best efforts your balm still has the consistency of a slippery rock, try warming it up more between your palms or use a blow dryer on low heat to soften it.

Just remember, patience is a beard-tiful virtue.

Using Beard Balm with Other Beard Care Products

Guess what? Beard balm harmoniously coexists with the other constituents of your grooming repertoire. Check out these beard care product pairings below.

Beard oil

Beard balm and beard oils go together like cookies and milk – they're pretty cool on their own, but when they’re together they’re mutually beneficial.

While balm provides hold and tames flyaways, beard oil nourishes your beard and the skin beneath. So go ahead and use them together.

Beard wash

Using a beard wash specifically designed for your facial hair is essential.

It cleans your beard without stripping away its natural oils and preps your jawline jungle for the application of beard balms and oils.

Beard conditioner

A good beard conditioner keeps your beard soft and manageable, and not to mention smelling like a delicious treat.

Typically, you'd slap on the conditioner while you're in the shower, right alongside your trusty beard shampoo.

Whether you opt for a rinse-out or leave-in variety, both serve as the perfect preparation for your beard balm's grand entrance.

Recommended Beard Balms

So, you've made it this far and figured out that, yeah, beard balm is gonna find a cozy spot in your grooming lineup. Awesome.

If you’re looking for a great balm, allow us to get you started with some of our favorites, certain to elicit unbridled exhilaration from your resplendent whiskers.

BeardBrand Utility Balm

BeardBrand's Utility Balm


BeardBrand’s Utility Balm isn’t your standard beard balm. It’s an all-in-one product for the modern man on the move who cares about his appearance and needs to keep his beard, hair and skin in top shape at all times.

Enriched with mango seed butter and jojoba oil and blended with beeswax for a medium hold, BeardBrand’s Utility Balm helps you:

  • Hydrate skin
  • Nourish your beard
  • Tame flyaways
  • Add style and control to your hair

It’s available in 3 scents too, so there’s plenty of variety to choose from. Not sure which scent to go for? We’re in love with Old Money.

Honest Amish Beard Balm


Introducing the Honest Amish Beard Balm – a top choice for conditioning, strengthening, and promoting healthy beard growth. This classic balm not only gives your beard a healthy shine but also infuses it with a woodsy scent.

ZOUSZ Black Oud Beard Balm

Black Oud Beard Balm by ZOUSZ

Introducing's Beard Balm - the ultimate grooming essential for the modern bearded man. Their luxurious beard balm is meticulously crafted with a blend of all-natural, premium ingredients that work in harmony to nourish, soften, and tame even the wildest of beards.

Infused with a unique combination of organic oils, butters, and essential oils,'s Beard Balm delivers unparalleled hydration and conditioning, while also providing a light hold to keep your beard looking impeccably styled throughout the day. The rich, non-greasy formula effortlessly absorbs into your facial hair and skin, eliminating itchiness and dandruff while promoting healthy, robust growth.

The enchanting scent of our beard balm combines the earthy, masculine notes of oud wood and sandalwood with the warmth of vanilla, creating an irresistible aroma that will captivate those around you.

Tempted? Why not take a look now.

Frequently Asked Questions

  1. How long does beard balm last? Beard balm typically lasts for 3-6 months, depending on usage and beard length.
  2. Is beard balm suitable for all beard types? Yes, beard balm is suitable for all beard types, from short stubble to long, flowing manes.
  3. Can I use beard balm on a mustache? Absolutely! Beard balm can be used on a mustache with unruly hairs to provide nourishment, control, and hold.
  4. How do I remove beard balm residue? Beard balm residue can be removed by washing your beard with a gentle beard shampoo and warm water.
  5. Can I use beard balm if I have sensitive skin? Yes, opt for beard balms with all-natural ingredients and hypoallergenic formulas specifically designed for sensitive skin underneath. They’re also great for beard itch.


And thus, we reach the culmination of our balmy odyssey. The knowledge you've acquired shall empower you to groom and