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Oil smells woodsy and manly. Coats beard very well and absorbs in the skin nicely. Brush is very good quality, combs beard very well, getting down to the roots. Overall rating 5 out 5.
Pine · Cedarwood · Mint · Lavender
Beard Oil · 30mlAs seen in GQ
True North
Beard Oil
Pine + Cedarwood + Mint · 30ml / 1oz
A cosmetic-chemist-formulated beard oil with a perfumer-crafted True North signature: alpine pine, fresh cedarwood and a cool kick of mint and lavender. Softens coarse hair, calms itch, lasts 8 hours.
Softens coarse hair
Calms itch + beard-ruff
Promotes healthier growth
Non-greasy finish
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Our Scents
Pine · Cedarwood · Mint · Lavender
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Mix, Match & Save
Save up to 27%
See it for yourself
Meet your new favourite beard oil.
#LetItGrowBro
Trusted by 10,000+ bearded men across the UK.
Great beard product
I have gone through many brands and I can honestly say True North is absolutely fabulous. Softens the wirey bits and the scent lasts the full day.
Lots of bang for your buck
I've tried lots of beard brands, but Mission Beard is top draw. Oils great & the bottle lasts ages. The 4-pack got me on board with the whole range.
Itch gone in a week
Used to scratch through every meeting. One week of two drops in the morning and the beard-ruff went with it. Not exaggerating.
Bought as a gift, stole it back
Picked up the 4-pack for my dad's birthday. He opened True North, I borrowed it once, never gave it back. Ordering my own now.
He'll actually use it
Bought this for my boyfriend. He's obsessed with True North — and his beard finally looks soft instead of wire wool.
The formula
What's in the bottle.
28%Argan oil
Cold-pressed Moroccan argan
Vitamin-E rich. Softens coarse hair without weighing it down or going greasy.
24%Jojoba oil
Mimics your beard's own oils
Closest oil to skin's natural sebum. Calms dryness and balances the skin beneath.
16%Rice Bran
Rice bran oil
Loaded with gamma-oryzanol and ferulic acid. Shields the hair shaft from heat and pollution without leaving a film.
12%Inca Inchi
Inca inchi oil
Amazonian seed oil with the highest plant Omega-3 content. Repairs split, brittle bristle and locks in moisture.
12%Sweet Almond
Sweet almond oil
Lightweight carrier. Penetrates fast — no shine, no slick on the collar.
0%Junk
No parabens. No sulphates. No silicones.
Master-perfumer fragrance only. Vegan. Cruelty-free. Made in the UK.
How it works
Three steps. Thirty seconds.
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Drop
4–6 drops into your palm after a shower. Skin slightly damp is best.
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Work in
Rub palms together, then massage from root to tip. Don't forget the skin underneath.
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Shape
Comb or brush through. Done. The True North scent lingers for 8 hours.
s
Great smell. No sticky feeling nice and smooth
P
Lovely scent with the right amount of viscosity! Good work!
D
Love the scent of this premium quality beard oil. My daughter introduced me to Mission Beard products (for a Father's Day gift) and I've not looked back. It's pleasant and not too overpowering aroma and the pipette applicator ensures that none is wasted.
L
Nice scent and does make the beard softer. Wish the scent was stronger.
A
Amazing smell
Explore the range
Best-selling products.
Still thinking about it?
Questions, answered.
Around 2–3 months at 4–6 drops per day. The 4-bottle bundle is roughly a year's supply — and lets you try every scent in our range.
Yes. That's the whole point. Once you pick 2, 3 or 4 bottles, you can choose any combination of Underdog, True North, El Presidente and Sandalwood Vanille. The 4-bottle bundle has a 'one of each' shortcut if you want to try the full range.
Top notes of mint and bergamot, a pine-and-cedarwood heart, and a clean lavender-musk base. Cool, outdoorsy, and built to last about 8 hours on a beard.
No. The argan + jojoba blend absorbs in under 60 seconds. You'll feel softness on the hair and a calm, hydrated feeling on the skin — never a slick or shine.
60-day money-back guarantee. Use the whole bottle if you want. If you're not into it, email us for a full refund — no questions, no returns to ship.
Royal Mail Tracked 48 — free on all UK orders. Most UK orders arrive in 2–3 working days. International to EU, US, AU at checkout.