The tale of two
bearded brothers
bound by fate

And a hefty legal Agreement


We were working as a
waitress in a
cocktail bar…

Okay – that’s not true. But we were in a bar. Probably.

The story of Mission Beard is a tale of two caffeine-fuelled, bristly-faced (and bloody good-looking) writers from the south coast of England. Love of beards and dissatisfaction with some of the crazy-misleading beard intel on the web led to Alex forming Mission Beard in 2018. Love of regular income led to Sammy joining forces and help him out with some blogging. Sure, the lord works in mysterious ways – but when he puts two well-raised chaps like us in a bar, you know that 99% of the time, there’s going to be a business proposition to follow. Don’t need ten pints of Heineken to figure that out. Well…

Anyway – the point is that we had a vision. A vision to blend the finest beard products on the market. No half measures. And a vision to create an all-inclusive community of beard lovers. We’re not just talking a fancy Instagram page and a forum, fellas. You are truly as much a part of Mission Beard as we are.

So go, submit your whiskers to the wall of beard. Jump in on our newsletter for regular competitions and discounts. And most importantly…

Let it grow, bro.

I’m the beard on the videos you might have seen on YouTube, and I write the words that appear on this site. I left the corporate office world in 2015 when a manager told me I couldn’t work there and keep my beard, and I haven’t looked back.

Since then I’ve been writing content that helps bearded men become beardier men and it’s the best choice I ever made. I eat, sleep and breathe beards (okay, not literally – what a horrifying image) and I pour my life into the content I put online. So if you have any suggestions, requests or would simply like a chat, feel free to get in touch with me.