{"title":"Underdog","description":"\u003cp\u003eShop the Underdog range \u0026amp; explore all the products that feature our best-selling fragrance.\u003c\/p\u003e","products":[{"product_id":"underdog-beard-oil","title":"UNDERDOG BEARD OIL","description":"\u003cp\u003eIntroducing Underdog, the first oil we ever created and a firm fan favourite. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith notes of tobacco, cinnamon, whisky and vanilla, and packed with a blend of over 19 nourishing natural ingredients, Underdog beard oil is guaranteed to have your beard looking, feeling and smelling its best.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eUnderdog is made in small batches by professionals, right here in the UK. 🇬🇧\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Mission Beard","offers":[{"title":"Default Title","offer_id":47279796453709,"sku":"","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/0383\/2141\/files\/UnderdogBeardOilMainImage.jpg?v=1701435176"},{"product_id":"underdog-beard-hair-body-wash","title":"UNDERDOG BEARD, HAIR \u0026 BODY WASH","description":"Introducing Underdog, the first fragrance we made - now available in our all-new beard, hair and body wash. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith notes of tobacco, cinnamon, whisky and vanilla, and packed with a blend of over 19 nourishing natural ingredients, Underdog Beard, Hair \u0026amp; Body Wash is guaranteed to have your beard and hair feeling cleaner, your skin feeling softer, and you looking and smelling your best. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eUnderdog Beard, Hair \u0026amp; Body Wash is made from 100% natural ingredients in small batches by professionals, right here in the UK. 🇬🇧\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Mission Beard","offers":[{"title":"Default Title","offer_id":47392489537869,"sku":"","price":18.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/0383\/2141\/files\/UnderdogSmoke-SpicedBourbonBeardShampooMainimage_1.png?v=1714475693"},{"product_id":"underdog-beard-balm","title":"UNDERDOG BEARD BALM","description":"\u003ch3\u003eKiss fly-away beard hairs goodbye with Underdog Beard Balm, an all-natural, hyper-nourishing product that strikes fear into the hearts of unruly beards.\u003c\/h3\u003e\n\u003cbr data-mce-fragment=\"1\"\u003eWith notes of tobacco, cinnamon, whisky and vanilla, Underdog Beard Balm boasts an alluring, rich and masculine scent that lasts all day. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eUnderdog Beard Balm combines shea butter, cocoa butter and a touch of beeswax with our most effective beard oil ingredients. The result? A balm that hydrates hair, nourishes skin and provides a gentle but firm hold that will upgrade your look from Wild Woodsman to Dapper Dave.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eYour Underdog Beard Balm is made from all-natural ingredients in small batches by professionals by our team in the UK 🇬🇧","brand":"Mission Beard","offers":[{"title":"Default Title","offer_id":47448272863565,"sku":"UD-50M-BLM","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/0383\/2141\/files\/underdog-beard-balm-stylised-1x1.webp?v=1779312573"},{"product_id":"underdog-hair-beard-conditioner","title":"UNDERDOG HAIR \u0026 BEARD CONDITIONER","description":"\u003ch3\u003eA rich, complex combination of whiskey, spice and tobacco, with warming notes of vanilla and clove.\u003c\/h3\u003e\n\u003cbr data-mce-fragment=\"1\"\u003ePacked with highly nourishing natural ingredients and provitamins, our hair and beard conditioner is guaranteed to hydrate, strengthen and nourish. Formulated specifically for beards, our conditioner will banish itching, coarseness and dryness, leaving your hair softer and itch-free. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eUnderdog Hair \u0026amp; Beard Conditioner is made from 96% natural ingredients in small batches by professionals, right here in the UK. 🇬🇧\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Mission Beard","offers":[{"title":"Default Title","offer_id":47492074045773,"sku":"","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/0383\/2141\/files\/UnderdogSmoke-SpicedBourbonHairandBeardConditionermainimage.png?v=1714655796"},{"product_id":"the-grooming-essentials-kit","title":"The Grooming Essentials Kit","description":"\u003cp dir=\"ltr\"\u003eMeet your daily beard routine, sorted. The Grooming Essentials Kit packs in a beard oil of your choice, our Underdog Balm, and a premium Beard Brush to lock it all in. Condition, tame, and style. This kit does it all, without the faff.\u003cbr\u003eThe oil hydrates and nourishes with a blend of antioxidant-rich carrier oils, while the balm adds hold thanks to natural butters and waxes. Daily brushing stimulates circulation under the skin, which can support healthier, stronger growth.\u003cbr\u003e\u003c\/p\u003e","brand":"Mission Beard","offers":[{"title":"Default Title","offer_id":52512384778573,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/0383\/2141\/files\/00_2.jpg?v=1762366861"},{"product_id":"the-clean-sweep-kit","title":"The Clean Sweep Kit","description":"\u003cp dir=\"ltr\"\u003eFlakes? Gone. Itch? History. The Clean Sweep Kit is built to deep clean and condition your beard without drying it out. With our premium Beard Shampoo and Conditioner, you’ll get that fresh, soft, all-day feel that sets your beard apart.\u003cbr\u003eOur beard shampoo is sulphate-free, so it lifts dirt and oil without stripping away the natural sebum your skin needs. The conditioner replenishes moisture with nourishing oils and proteins, helping reduce breakage and keep your beard soft to the touch.\u003cbr\u003e\u003c\/p\u003e","brand":"Mission Beard","offers":[{"title":"UNDERDOG","offer_id":52522075324749,"sku":null,"price":29.99,"currency_code":"GBP","in_stock":true},{"title":"SANDALWOOD VANILLE","offer_id":52522075357517,"sku":null,"price":29.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/0383\/2141\/files\/00.jpg?v=1762360796"},{"product_id":"the-daily-refresh-kit","title":"The Daily Refresh Kit","description":"\u003cp dir=\"ltr\"\u003eFor the guy who wants it all - a clean, soft, and healthy beard that smells good too. The Daily Refresh Kit combines shampoo, conditioner, and your choice of beard oil for the ultimate wash-and-hydrate routine. Fresh beard, fresh start, every day.\u003cbr\u003eCleansing removes buildup that blocks follicles, conditioner restores moisture balance, and beard oil locks hydration in. Together they tackle dryness and itch while creating the ideal environment for stronger, healthier growth.\u003cbr\u003e\u003c\/p\u003e","brand":"Mission Beard","offers":[{"title":"Underdog","offer_id":52522079715661,"sku":null,"price":59.99,"currency_code":"GBP","in_stock":true},{"title":"Sandalwood Vanille","offer_id":52522079748429,"sku":null,"price":59.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/0383\/2141\/files\/DailyRefreshKitUnderdog1.png?v=1780847401"},{"product_id":"the-complete-beard-kit","title":"The Complete Beard Kit","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWant it all? The Complete Beard Kit covers every step of the game: wash, condition, hydrate, and style. With shampoo, conditioner, oil, and balm in one box, your beard gets the full treatment it deserves - no shortcuts, no half measures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis four-step routine is designed to keep both hair and skin healthy. Cleansing and conditioning protect against flaking and irritation, while oil and balm strengthen hair cuticles with vitamin-rich plant oils and seal in moisture for lasting softness and control.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mission Beard","offers":[{"title":"Underdog","offer_id":54034721276237,"sku":null,"price":59.99,"currency_code":"GBP","in_stock":true},{"title":"Sandalwood Vanille","offer_id":54034721309005,"sku":null,"price":59.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/0383\/2141\/files\/CompleteBeardCareKit1.png?v=1780847817"},{"product_id":"the-ultimate-grooming-kit","title":"The Ultimate Grooming Kit","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the big one. The Ultimate Grooming Kit gives you the full Mission Beard arsenal: shampoo, conditioner, oil, balm, and a premium brush. Every tool, every product - maximum softness, control, and beard confidence, unlocked.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt’s a full science-backed system: cleanse and condition without stripping, replenish with nutrient-rich oils, lock in hydration with balm, and boost circulation with daily brushing. The result? A stronger, fuller, healthier beard you can actually control.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mission Beard","offers":[{"title":"Underdog","offer_id":52521667887437,"sku":null,"price":79.99,"currency_code":"GBP","in_stock":false},{"title":"Sandalwood Vanille","offer_id":54192341254477,"sku":null,"price":79.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/0383\/2141\/files\/00_6.jpg?v=1762372824"}],"url":"https:\/\/missionbeard.com\/collections\/underdog.oembed","provider":"Mission Beard","version":"1.0","type":"link"}