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We’re Mission Beard, a new beard care and male grooming start-up that’s dedicated to giving men the information they need to embark on a truly epic beard-growing mission.

We opened our doors when we got a little too frustrated with the misleading information online regarding beard products, as well as general care and maintenance tips. And that’s why we extend this promise to you:

We want you to succeed on your beard mission. And for that to happen, you need the right intel. So, we’re never going to publish biased, misleading or inaccurate information on this site. All of the blog posts we make are thoroughly researched and put in front of you by your fellow bearded brothers to help you on your journey.

Honesty, consistency and reliability. That’s what we’re about. Oh, and awesome beard products too. That’s kind of our main thing.

Meet The Team

Hey, I’m Alex. I’m the beard on the videos you might have seen on YouTube, and I write the words that appear on this site. I left the corporate office world in 2015 when a manager told me I couldn’t work there and keep my beard, and I haven’t looked back.

Since then I’ve been writing content that helps bearded men become beardier men and it’s the best choice I ever made. I eat, sleep and breathe beards (okay, not literally – what a horrifying image) and I pour my life into the content I put online. So if you have any suggestions, requests or would simply like a chat, feel free to get in touch with me.

Product Reviews

Got an awesome beard product you’d like the Mission Beard Crew to review? Great! We’re always excited about trying new items out. Get in touch with us using the contact form, or send us a message on Facebook and we’ll be happy to arrange something.